A 2023 survey conducted among Generation Z in Indonesia found that clothing was the most popular product category to purchase online, as stated by around ** percent of female and ** percent of male respondents. The same survey found that Shopee was the most preferred e-commerce platform among Generation Z in Indonesia.
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IDN Times. (October 26, 2023). Leading product categories for online shopping among Generation Z in Indonesia as of July 2023, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/
IDN Times. "Leading product categories for online shopping among Generation Z in Indonesia as of July 2023, by gender." Chart. October 26, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/
IDN Times. (2023). Leading product categories for online shopping among Generation Z in Indonesia as of July 2023, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/
IDN Times. "Leading Product Categories for Online Shopping among Generation Z in Indonesia as of July 2023, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Oct 2023, /statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/
IDN Times, Leading product categories for online shopping among Generation Z in Indonesia as of July 2023, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/ (last visited August 04, 2026)
Leading product categories for online shopping among Generation Z in Indonesia as of July 2023, by gender [Graph], IDN Times, October 26, 2023. [Online]. Available: /statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/