A survey conducted in February 2023 explored how likely consumers in the United States are to begin their beauty product search on Amazon. According to the survey, older generations displayed a greater inclination to start their search on Amazon than younger age groups. For example, around ** percent of Gen Z consumers started their search on Amazon, while roughly ** percent of Baby Boomers did the same.
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Tinuiti. (July 20, 2023). Share of consumers who begin their beauty product search on Amazon in the United States in 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1400969/amazon-beauty-product-search-us-generation/
Tinuiti. "Share of consumers who begin their beauty product search on Amazon in the United States in 2023, by generation." Chart. July 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1400969/amazon-beauty-product-search-us-generation/
Tinuiti. (2023). Share of consumers who begin their beauty product search on Amazon in the United States in 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1400969/amazon-beauty-product-search-us-generation/
Tinuiti. "Share of Consumers Who Begin Their Beauty Product Search on Amazon in The United States in 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2023, /statistics/1400969/amazon-beauty-product-search-us-generation/
Tinuiti, Share of consumers who begin their beauty product search on Amazon in the United States in 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1400969/amazon-beauty-product-search-us-generation/ (last visited July 22, 2026)
Share of consumers who begin their beauty product search on Amazon in the United States in 2023, by generation [Graph], Tinuiti, July 20, 2023. [Online]. Available: /statistics/1400969/amazon-beauty-product-search-us-generation/
