Key insights
- Beauty and personal care e-commerce revenue
- bn USD

Detailed statistics
E-commerce revenue in France 2021-2029, by segment
- Number of beauty care e-commerce users
- m

Detailed statistics
Users in the beauty, health, personal & household care segment in France 2017-2030
- Main purchase criteria for personal care products
- Quality

Detailed statistics
Purchase criteria for personal care in France 2025
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Current statistics on this topic
Recommended statistics
Overview
5
- Top countries for the online beauty and cosmetics industry globally 2024, by traffic
- E-commerce revenue in France 2021-2029, by segment
- Revenue in the beauty, health, personal & household care segment in France 2017-2030
- ARPU in the beauty, health, personal & household care segment in France 2017-2029
- Weekly price inflation index of beauty products in France 2022-2023
Overview
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Top countries for the online beauty and cosmetics industry globally 2024, by traffic

Top countries for the online beauty and cosmetics industry globally 2024, by traffic
Leading countries for the online beauty and cosmetics industry worldwide in 2024, by total traffic volume
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E-commerce revenue in France 2021-2029, by segment

E-commerce revenue in France 2021-2029, by segment
E-commerce revenue in France from 2021 to 2029, by segment (in billion U.S. dollars)
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Revenue in the beauty, health, personal & household care segment in France 2017-2030

Revenue in the beauty, health, personal & household care segment in France 2017-2030
Revenue in the beauty, health, personal & household care segment in France from 2017 to 2030 (in billion U.S. dollars)
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ARPU in the beauty, health, personal & household care segment in France 2017-2029

ARPU in the beauty, health, personal & household care segment in France 2017-2029
ARPU in the beauty, health, personal & household care segment in France from 2017 to 2029 (in U.S. dollars)
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Weekly price inflation index of beauty products in France 2022-2023

Weekly price inflation index of beauty products in France 2022-2023
Weekly price inflation of beauty products in France from December 2022 to June 2023 (as an index)
Category benchmarks
7
- Product and service categories most purchased online in France 2025
- Main product categories for mobile commerce in France 2023
- Cross-border online purchases in France in 2023, by category
- Most returned online purchases by category in France 2025
- Online conversion rate in D2C e-commerce in France 2023, by category
- Average order value on D2C e-commerce sites in France 2023, by category
- Main products and services considered for live shopping in France 2023
Category benchmarks
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Product and service categories most purchased online in France 2025

Product and service categories most purchased online in France 2025
Product and service categories most purchased online in France as of January 2025
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Main product categories for mobile commerce in France 2023

Main product categories for mobile commerce in France 2023
Main products categories online shoppers bought via mobile devices in France in 2023
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Cross-border online purchases in France in 2023, by category

Cross-border online purchases in France in 2023, by category
Cross-border e-commerce purchases in France in 2023, by product category
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Most returned online purchases by category in France 2025

Most returned online purchases by category in France 2025
Most returned online purchases by category in France as of June 2025
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Online conversion rate in D2C e-commerce in France 2023, by category

Online conversion rate in D2C e-commerce in France 2023, by category
Online conversion rate on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category
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Average order value on D2C e-commerce sites in France 2023, by category

Average order value on D2C e-commerce sites in France 2023, by category
Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros)
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Main products and services considered for live shopping in France 2023

Main products and services considered for live shopping in France 2023
Main products and services that consumers interested in live commerce considered likely to buy during a shopping session in France in 2023
Leading stores
9
- Top personal care online stores in France 2025
- Leading online beauty stores in France 2025
- Top online personal care retailers in France 2023, by purchase intent clicks
- Top online beauty retailers in France 2023, by purchase intent clicks
- sephora.fr: e-commerce net sales 2016-2027
- nocibe.fr: e-commerce net sales 2016-2025
- Net online sales of Douglas in France 2020-2023
- Most chosen health & beauty brands in France 2023, by consumer reach points
- Online beauty as a share of Shein's market share in Europe 2023, by country
Leading stores
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Top personal care online stores in France 2025

Top personal care online stores in France 2025
Top online stores in the personal care segment in France in 2025, by e-commerce net sales (in million U.S. dollars)
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Leading online beauty stores in France 2025

Leading online beauty stores in France 2025
Top online stores in the beauty segment in France in 2025, by e-commerce net sales (in million U.S. dollars)
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Top online personal care retailers in France 2023, by purchase intent clicks

Top online personal care retailers in France 2023, by purchase intent clicks
Leading online personal care retailers in France in 2023, by purchase intent clicks
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Top online beauty retailers in France 2023, by purchase intent clicks

Top online beauty retailers in France 2023, by purchase intent clicks
Leading online beauty retailers in France in 2023, by purchase intent clicks
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sephora.fr: e-commerce net sales 2016-2027

sephora.fr: e-commerce net sales 2016-2027
E-commerce net sales of sephora.fr from 2016 to 2025, with forecasts for 2026 and 2027 (in million U.S. dollars)
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nocibe.fr: e-commerce net sales 2016-2025

nocibe.fr: e-commerce net sales 2016-2025
E-commerce net sales of nocibe.fr from 2016 to 2023 with a forecast until 2025 (in million U.S. dollars)
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Net online sales of Douglas in France 2020-2023

Net online sales of Douglas in France 2020-2023
E-commerce net sales of Douglas in France from 2020 to 2023 (in euros)
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Most chosen health & beauty brands in France 2023, by consumer reach points

Most chosen health & beauty brands in France 2023, by consumer reach points
Leading health and beauty brands ranked by consumer reach points in France in 2023 (in millions)
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Online beauty as a share of Shein's market share in Europe 2023, by country

Online beauty as a share of Shein's market share in Europe 2023, by country
Online beauty as a share of Shein's market share in Europe in 2023, by country
Online traffic
6
- Most popular beauty and cosmetics websites in France 2026, by website traffic
- Bounce rate of selected web shops for beauty products in France 2024
- Beauty shoppers' mobile audience share in France 2023, by age
- Beauty shopping apps' downloads in France 2024
- Sephora monthly app downloads in France 2022-2024
- Nocibé monthly app downloads in France 2022-2024
Online traffic
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Most popular beauty and cosmetics websites in France 2026, by website traffic

Most popular beauty and cosmetics websites in France 2026, by website traffic
Most visited beauty and cosmetics websites in France in March 2026 (in millions)
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Bounce rate of selected web shops for beauty products in France 2024

Bounce rate of selected web shops for beauty products in France 2024
Bounce rate of selected beauty and personal care web stores in France in July 2024
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Beauty shoppers' mobile audience share in France 2023, by age

Beauty shoppers' mobile audience share in France 2023, by age
Distribution of mobile beauty shoppers in France as of March 2023, by age group
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Beauty shopping apps' downloads in France 2024

Beauty shopping apps' downloads in France 2024
Leading selected beauty apps in France from January to August in 2024, by number of downloads (in 1,000s)
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Sephora monthly app downloads in France 2022-2024

Sephora monthly app downloads in France 2022-2024
Monthly downloads of the Sephora app in France from January 2022 to October 2024
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Nocibé monthly app downloads in France 2022-2024

Nocibé monthly app downloads in France 2022-2024
Monthly downloads of the Nocibé app in France from January 2022 to October 2024
Consumption
6
- Users in the beauty, health, personal & household care segment in France 2017-2030
- Frequency of online purchases of beauty and health products in France 2023
- Share of shoppers buying beauty products online in France 2023, by generation
- Share of shoppers buying beauty products online in France 2023, by gender
- Most purchased secondhand beauty categories online in Europe 2023
- Online shoppers subscribing to beauty products in Europe 2023, by country
Consumption
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Users in the beauty, health, personal & household care segment in France 2017-2030

Users in the beauty, health, personal & household care segment in France 2017-2030
Users in the beauty, health, personal & household care segment in France from 2017 to 2030 (in millions)
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Frequency of online purchases of beauty and health products in France 2023

Frequency of online purchases of beauty and health products in France 2023
Frequency in which e-shoppers purchased beauty and health care products online in France in 2023
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Share of shoppers buying beauty products online in France 2023, by generation

Share of shoppers buying beauty products online in France 2023, by generation
Share of consumers purchasing beauty products online in France in 2nd quarter 2023, by generation
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Share of shoppers buying beauty products online in France 2023, by gender

Share of shoppers buying beauty products online in France 2023, by gender
Share of consumers purchasing beauty products online in France in 2nd quarter 2023, by gender
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Most purchased secondhand beauty categories online in Europe 2023

Most purchased secondhand beauty categories online in Europe 2023
Most popular secondhand beauty categories purchased online in selected European countries in 2023
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Online shoppers subscribing to beauty products in Europe 2023, by country

Online shoppers subscribing to beauty products in Europe 2023, by country
Share of online shoppers having a subscription to beauty products in Europe in 2023, by country
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