Share of consumers who used technology to receive more personalized recommendations about a beauty product before purchasing in the United States in 2026, by generation
Characteristic
Share of respondents
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The survey question was as follows: "Which of the following have you used to receive more personalized beauty product recommendations and experiences?". Only respondents who responded "yes" to the option "Virtual consultations" were counted.
The age of respondents and the survey type were not specified by the source.
Citation formats
U.S. consumers who used technology to try a new beauty product before purchase 2026
When surveyed in 2026, more than a quarter (** percent) of respondents belonging to Generation Z had used virtual consultations to ger informed about a new beauty product before purchasing it in the United States. For comparison, only ** percent of Baby Boomers had done the same.
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Tinuiti. (March 23, 2026). Share of consumers who used technology to receive more personalized recommendations about a beauty product before purchasing in the United States in 2026, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1478096/consumers-who-had-virtually-tested-a-new-beauty-product-in-the-us-by-generation/
Tinuiti. "Share of consumers who used technology to receive more personalized recommendations about a beauty product before purchasing in the United States in 2026, by generation." Chart. March 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1478096/consumers-who-had-virtually-tested-a-new-beauty-product-in-the-us-by-generation/
Tinuiti. (2026). Share of consumers who used technology to receive more personalized recommendations about a beauty product before purchasing in the United States in 2026, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1478096/consumers-who-had-virtually-tested-a-new-beauty-product-in-the-us-by-generation/
Tinuiti. "Share of Consumers Who Used Technology to Receive More Personalized Recommendations about a Beauty Product before Purchasing in The United States in 2026, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Mar 2026, /statistics/1478096/consumers-who-had-virtually-tested-a-new-beauty-product-in-the-us-by-generation/
Tinuiti, Share of consumers who used technology to receive more personalized recommendations about a beauty product before purchasing in the United States in 2026, by generation ÌÇÐÄÆƽâ°æ, /statistics/1478096/consumers-who-had-virtually-tested-a-new-beauty-product-in-the-us-by-generation/ (last visited July 30, 2026)
Share of consumers who used technology to receive more personalized recommendations about a beauty product before purchasing in the United States in 2026, by generation [Graph], Tinuiti, March 23, 2026. [Online]. Available: /statistics/1478096/consumers-who-had-virtually-tested-a-new-beauty-product-in-the-us-by-generation/
