A survey in 2023 found that content creators have a significant impact on the sale of beauty products, both online and at brick-and-mortar retail establishments. Female Gen Z consumers in the U.S. are most affected by influencer recommendations, as around ** percent of them purchased beauty and personal care items online because of content creators on social media platforms. In comparison, roughly ** percent of the general population was influenced to purchase said products on the internet because of influencers.
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LTK. (January 10, 2024). Share of female shoppers purchasing beauty products from content creator recommendations online vs. in-store in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1440929/shoppers-buying-beauty-and-personal-care-creator-recommendations-us/
LTK. "Share of female shoppers purchasing beauty products from content creator recommendations online vs. in-store in the United States in 2023." Chart. January 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1440929/shoppers-buying-beauty-and-personal-care-creator-recommendations-us/
LTK. (2024). Share of female shoppers purchasing beauty products from content creator recommendations online vs. in-store in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1440929/shoppers-buying-beauty-and-personal-care-creator-recommendations-us/
LTK. "Share of Female Shoppers Purchasing Beauty Products from Content Creator Recommendations Online Vs. In-store in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jan 2024, /statistics/1440929/shoppers-buying-beauty-and-personal-care-creator-recommendations-us/
LTK, Share of female shoppers purchasing beauty products from content creator recommendations online vs. in-store in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1440929/shoppers-buying-beauty-and-personal-care-creator-recommendations-us/ (last visited July 29, 2026)
Share of female shoppers purchasing beauty products from content creator recommendations online vs. in-store in the United States in 2023 [Graph], LTK, January 10, 2024. [Online]. Available: /statistics/1440929/shoppers-buying-beauty-and-personal-care-creator-recommendations-us/
