According to a survey carried out in the United States in 2025, Sephora was the leading beauty destination among U.S. teenagers (and even younger consumers) in that period, with a share of around ** percent. Ulta ranked second, with a share of ** percent.
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Piper Sandler. (October 9, 2025). Leading beauty shopping destinations among teenagers in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1293595/leading-beauty-shops-among-gen-z-in-the-us/
Piper Sandler. "Leading beauty shopping destinations among teenagers in the United States in 2025." Chart. October 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1293595/leading-beauty-shops-among-gen-z-in-the-us/
Piper Sandler. (2025). Leading beauty shopping destinations among teenagers in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1293595/leading-beauty-shops-among-gen-z-in-the-us/
Piper Sandler. "Leading Beauty Shopping Destinations among Teenagers in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2025, /statistics/1293595/leading-beauty-shops-among-gen-z-in-the-us/
Piper Sandler, Leading beauty shopping destinations among teenagers in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1293595/leading-beauty-shops-among-gen-z-in-the-us/ (last visited July 31, 2026)
Leading beauty shopping destinations among teenagers in the United States in 2025 [Graph], Piper Sandler, October 9, 2025. [Online]. Available: /statistics/1293595/leading-beauty-shops-among-gen-z-in-the-us/
