During a survey carried out in the United Kingdom (UK) in late 2023, roughly ** percent of consumers aged 55 to 64 were concerned about data privacy when interacting with brands digitally. Among interviewees aged 18 to 24, the respective share stood at **** percent.
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Attest. (January 17, 2024). Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
Attest. "Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group." Chart. January 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
Attest. (2024). Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
Attest. "Share of Consumers with Concerns about Data Privacy When Interacting with Brand Online in The United Kingdom (Uk) as of December 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jan 2024, /statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
Attest, Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/ (last visited July 15, 2026)
Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group [Graph], Attest, January 17, 2024. [Online]. Available: /statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
