During a mid-2023 survey carried out among advertising industry professionals worldwide, scale was the most important criterion applied when selecting a third-party cookie replacement solution, named by ** percent of respondents. Security ranked second, with ** percent.
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ID5. (November 9, 2023). Criteria used by businesses during selection of third-party cookie replacement solutions worldwide as of August 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1305281/criteria-partner-identified-phase-outs/
ID5. "Criteria used by businesses during selection of third-party cookie replacement solutions worldwide as of August 2023." Chart. November 9, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1305281/criteria-partner-identified-phase-outs/
ID5. (2023). Criteria used by businesses during selection of third-party cookie replacement solutions worldwide as of August 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1305281/criteria-partner-identified-phase-outs/
ID5. "Criteria Used by Businesses during Selection of Third-party Cookie Replacement Solutions Worldwide as of August 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Nov 2023, /statistics/1305281/criteria-partner-identified-phase-outs/
ID5, Criteria used by businesses during selection of third-party cookie replacement solutions worldwide as of August 2023 ÌÇÐÄÆƽâ°æ, /statistics/1305281/criteria-partner-identified-phase-outs/ (last visited July 23, 2026)
Criteria used by businesses during selection of third-party cookie replacement solutions worldwide as of August 2023 [Graph], ID5, November 9, 2023. [Online]. Available: /statistics/1305281/criteria-partner-identified-phase-outs/
