During a 2023 survey, ** percent of responding U.S. marketers and agencies said they used proprietary identifiers, such as first-party data, for transactions with media sellers. Third-party cookies ranked second, named by ** percent of respondents.
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Insider Intelligence. (October 12, 2023). Data types used by marketers and agencies for transactions with media sellers in the United States as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1401079/data-types-transactions-media-sellers-usa/
Insider Intelligence. "Data types used by marketers and agencies for transactions with media sellers in the United States as of April 2023." Chart. October 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1401079/data-types-transactions-media-sellers-usa/
Insider Intelligence. (2023). Data types used by marketers and agencies for transactions with media sellers in the United States as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1401079/data-types-transactions-media-sellers-usa/
Insider Intelligence. "Data Types Used by Marketers and Agencies for Transactions with Media Sellers in The United States as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Oct 2023, /statistics/1401079/data-types-transactions-media-sellers-usa/
Insider Intelligence, Data types used by marketers and agencies for transactions with media sellers in the United States as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1401079/data-types-transactions-media-sellers-usa/ (last visited July 15, 2026)
Data types used by marketers and agencies for transactions with media sellers in the United States as of April 2023 [Graph], Insider Intelligence, October 12, 2023. [Online]. Available: /statistics/1401079/data-types-transactions-media-sellers-usa/
