During a December 2023 survey in the United States, approximately ** percent of consumers aged 55 to 64 reported habitually (always or most of the time) opting out of first-party cookies on websites. Among interviewees aged 25 to 34, the respective share stood at ** percent.
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Attest. (February 22, 2024). Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1453805/consumers-likelihood-opt-out-first-party-cookies-usa-age/
Attest. "Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by age group." Chart. February 22, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1453805/consumers-likelihood-opt-out-first-party-cookies-usa-age/
Attest. (2024). Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1453805/consumers-likelihood-opt-out-first-party-cookies-usa-age/
Attest. "Likelihood to Habitually Opt out of First-party Cookies among Consumers in The United States as of December 2023, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Feb 2024, /statistics/1453805/consumers-likelihood-opt-out-first-party-cookies-usa-age/
Attest, Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1453805/consumers-likelihood-opt-out-first-party-cookies-usa-age/ (last visited July 31, 2026)
Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by age group [Graph], Attest, February 22, 2024. [Online]. Available: /statistics/1453805/consumers-likelihood-opt-out-first-party-cookies-usa-age/