Media types holding the most potential for innovation and opportunity in the next 12 months according to digital media experts using programmatic advertising in the United States as of October 2025
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During an October 2025 survey among digital media experts using programmatic advertising in the United States, nearly (** percent) of respondents included social media among the media types holding the most potential for opportunity and innovation across the media industry in the next 12 months. Digital video (cited by ** percent of the participants), digital display (** percent), and influencer marketing (** percent) followed. Those also ranked, in that same order, among the media types facing serious challenges in 2026 according to the same study.
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Integral Ad Science. (December 5, 2025). Media types holding the most potential for innovation and opportunity in the next 12 months according to digital media experts using programmatic advertising in the United States as of October 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1662200/media-types-potential-innovation-advertising-united-states/
Integral Ad Science. "Media types holding the most potential for innovation and opportunity in the next 12 months according to digital media experts using programmatic advertising in the United States as of October 2025." Chart. December 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1662200/media-types-potential-innovation-advertising-united-states/
Integral Ad Science. (2025). Media types holding the most potential for innovation and opportunity in the next 12 months according to digital media experts using programmatic advertising in the United States as of October 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1662200/media-types-potential-innovation-advertising-united-states/
Integral Ad Science. "Media Types Holding The Most Potential for Innovation and Opportunity in The next 12 Months According to Digital Media Experts Using Programmatic Advertising in The United States as of October 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2025, /statistics/1662200/media-types-potential-innovation-advertising-united-states/
Integral Ad Science, Media types holding the most potential for innovation and opportunity in the next 12 months according to digital media experts using programmatic advertising in the United States as of October 2025 ÌÇÐÄÆƽâ°æ, /statistics/1662200/media-types-potential-innovation-advertising-united-states/ (last visited July 27, 2026)
Media types holding the most potential for innovation and opportunity in the next 12 months according to digital media experts using programmatic advertising in the United States as of October 2025 [Graph], Integral Ad Science, December 5, 2025. [Online]. Available: /statistics/1662200/media-types-potential-innovation-advertising-united-states/
