U.S. national to store brand consumer switching 2022| ��ƽ��

Consumers switching from national brands to regularly buying private label brands in the United States as of January 2022, by product category

Characteristic	Share of respondents
Pantry items (pasta, canned goods, snacks, etc.)	30.3%
Household cleaning supplies	20.3%
Over-the-counter medicine	19.8%
Personal care (soap, shampoo, body cream, etc.)	18.8%
Apparel (jeans, T-shirts, underwear, socks, etc.)	15.1%
Meat and poultry	13.1%
Beauty products (makeup, face cream, fragrances, etc.)	8.5%
Pet food and supplies	7.6%
Footwear (slippers, boots, running shoes, etc.)	7.3%
Home furnishings (bath towels, decorative pillows, duvets, etc.)	6%
Electronics and accessories (TV, batteries, ear pods, etc.)	4.8%
Accessories (handbags, backpacks, belts, wallets, etc.)	4.4%
Have always purchased private label brands	28.6%
Tried private label once, but did not switch	12.5%
Other	0.2%

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Release date

March 2022

More information

Region

United States

Survey time period

January 3 to 11, 2022

Number of respondents

969 respondents

Age group

18 years and older

Special properties

Switched in the past 6 months

Method of interview

Online survey

Supplementary notes

Multiple answers were possible

Citation formats

When asked which product categories U.S. consumers had switched from national to private label in the past six months as of January 2022, about 30 percent said pantry items. A large percentage of respondents, 28.6 percent, said they had not switched brands because they always purchased private label products, while 12.5 percent said they had tried to purchase store brands but had not switched.