When asked what the main reasons were for U.S. consumers to switch from a national brand to a private label brand in January 2022, nearly 90 percent said for better value. A large percentage of respondents, 52 percent, said the assortment and/or selection was larger for store brands than for national brands.
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eMarketer. (March 1, 2022). Consumers' reasons for switching from national brands to private label brands in the United States as of January 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1327036/us-consumers-reasons-for-switching-from-national-to-private-label-brands/
eMarketer. "Consumers' reasons for switching from national brands to private label brands in the United States as of January 2022." Chart. March 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1327036/us-consumers-reasons-for-switching-from-national-to-private-label-brands/
eMarketer. (2022). Consumers' reasons for switching from national brands to private label brands in the United States as of January 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1327036/us-consumers-reasons-for-switching-from-national-to-private-label-brands/
eMarketer. "Consumers' Reasons for Switching from National Brands to Private Label Brands in The United States as of January 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2022, /statistics/1327036/us-consumers-reasons-for-switching-from-national-to-private-label-brands/
eMarketer, Consumers' reasons for switching from national brands to private label brands in the United States as of January 2022 ÌÇÐÄÆƽâ°æ, /statistics/1327036/us-consumers-reasons-for-switching-from-national-to-private-label-brands/ (last visited July 31, 2026)
Consumers' reasons for switching from national brands to private label brands in the United States as of January 2022 [Graph], eMarketer, March 1, 2022. [Online]. Available: /statistics/1327036/us-consumers-reasons-for-switching-from-national-to-private-label-brands/
