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Importance of sales events such as Black Friday and Cyber Monday for retailers in the United States in 2023

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Sources

Release date

November 2023

Region

United States

Survey time period

August 2023

Number of respondents

92 respondents

Special properties

U.S. based retailers

Citation formats

Importance of Black Friday and Cyber Monday for retailers in the U.S. 2023

Published by
F. Watty,
Nov 21, 2023
A large share of U.S. retailers agreed in a recent survey that industry-wide sales events such as Black Friday and Cyber Monday were powerful stimuli for revenue. However, a combined share of over ** percent of those surveyed also believed these sales events were benefiting only a select group of mega retailers.
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