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Share of total offline and online expenditure in the United States during Cyber Weekend in 2020, by ethnicity

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Source

Release date

December 2020

Region

United States

Survey time period

November 26 to 30, 2020

Special properties

Numerator’s one-million person share tracking system

Citation formats

Share of Cyber Weekend spend in the U.S. 2020, by ethnicity

Published by
F. Watty,
Jan 7, 2021
When shopping for items during 2020's Cyber Weekend, which includes Black Friday and Cyber Monday, Asian American consumers in the United States spent roughly ** percent of their budget online. This was a few percent higher than the United States' grand average. Hispanic and/or Latino Americans generally spent more in brick-and-mortar-stores than other ethnicities.
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