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Consumers planning to shop during Thanksgiving week in the United States from 2020 to 2025, by shopping event day

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Source

Release date

October 2025

Region

United States

Survey time period

August 27 to September 5, 2025

Number of respondents

3,981 respondents

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What holiday shopping events are you likely to participate in?"
Multiple answers were possible.

Citation formats

U.S. consumers: participation by shopping event during Thanksgiving week 2020-2025

Published by
F. Watty,
Oct 27, 2025

As of September 2025, approximately ** percent of surveyed respondents in the United States planned to do their holiday shopping on Black Friday. About ** percent of respondents planned to shop on Cyber Monday, an e-commerce term that refers to the Monday after the Thanksgiving weekend. These two occasions, also known to American consumers as a popular retail event by its joined acronym BFCM, fall on November 28 and December 1, respectively, in 2025.

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Statistics on " Black Friday worldwide "

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4

North America

8

United Kingdom

7

Europe

7

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Topics

U.S. Thanksgiving weekend shoppingU.S. Christmas season shoppingHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
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