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Share of total offline and online expenditure in the United States during Black Friday from 2018 to 2021

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Source

Release date

November 2021

Region

United States

Survey time period

November 26, 2021

Special properties

Numerator TruView early read data

Citation formats

Share of Black Friday spend in the U.S. 2018-2021

Published by
F. Watty,
Nov 26, 2021
In 2021, shoppers in the United States spent nearly a * of their Black Friday budget online. Since 2018, the online spending share during holiday sales season has slowly been increasing, more than doubling from 2018 to 2021.
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per month, billed annually 1
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