nationally representative OnePoll survey of Australian adult consumers who had shopped online in the previous 12 months
Supplementary notes
Original survey question: Did you buy products on Amazon.com.au in the past 12 months during any of these promotional periods or use any of these discount types?
Multiple answers were possible.
Citation formats
Shopping habits of Amazon shoppers during sales periods Australia as of February 2023
In a survey conducted in February 2023 in Australia, around ** percent of respondents said they had made purchases from Amazon Australia during the Black Friday and Cyber Monday sales in the last 12 months. Just under ** percent of those surveyed said they had shopped on Amazon.com.au using price discount offers such as Deal of the Day, Lightning Deals, and Limited Time Deals.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Pattern. (March 1, 2023). Share of shoppers purchasing from Amazon.com.au during promotional periods in the last 12 months in Australia as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1385819/australia-shoppers-purchasing-from-amazon-com-au-during-promotional-periods/
Pattern. "Share of shoppers purchasing from Amazon.com.au during promotional periods in the last 12 months in Australia as of February 2023 ." Chart. March 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1385819/australia-shoppers-purchasing-from-amazon-com-au-during-promotional-periods/
Pattern. (2023). Share of shoppers purchasing from Amazon.com.au during promotional periods in the last 12 months in Australia as of February 2023 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1385819/australia-shoppers-purchasing-from-amazon-com-au-during-promotional-periods/
Pattern. "Share of Shoppers Purchasing from Amazon.Com.Au during Promotional Periods in The Last 12 Months in Australia as of February 2023 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2023, /statistics/1385819/australia-shoppers-purchasing-from-amazon-com-au-during-promotional-periods/
Pattern, Share of shoppers purchasing from Amazon.com.au during promotional periods in the last 12 months in Australia as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1385819/australia-shoppers-purchasing-from-amazon-com-au-during-promotional-periods/ (last visited July 31, 2026)
Share of shoppers purchasing from Amazon.com.au during promotional periods in the last 12 months in Australia as of February 2023 [Graph], Pattern, March 1, 2023. [Online]. Available: /statistics/1385819/australia-shoppers-purchasing-from-amazon-com-au-during-promotional-periods/
