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Total sales in Black Friday and Cyber Monday sales events in Germany from 2016 to 2024 with an estimate for 2025 (in billion euros)

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Sources

Release date

November 2025

Region

Germany

Survey time period

2016 to 2025

Number of respondents

1,043 online shoppers (2023)

Age group

20 years and older

Supplementary notes

* Figure for 2025 is projected.

The total spend refers to the expenditures during the entire sales event from Black Friday to Cyber Monday.

Citation formats

Total sales on Cyber Week in Germany 2016-2025

Published by
Yihan Ma,
Jan 16, 2026

In 2025, the total sales during the Cyber Week sales event in Germany are estimated to reach *** billion euros, indicating a slight decrease compared to 2024. Nevertheless, nearly half of German respondents in a survey stated that they planned to shop on Black Friday.

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