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Share of total offline and online expenditure among Generation X and baby boomers in the United States during Black Friday in 2021

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Source

Release date

2021

Region

United States

Survey time period

November 26, 2021

Supplementary notes

The source did not provide the date of release.

Citation formats

Share of Black Friday spend among Gen X and boomers in the U.S. 2021, by channel

Published by
F. Watty,
Feb 25, 2022
In 2021, baby boomers in the United States spent approximately ** percent of their Black Friday budget in brick and mortar stores. In contrast, Gen X consumers spent around ** percent of their Black Friday holiday budget in physical stores and about ** percent online. Out of all generations, U.S. millennials were the top online spenders that year.
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