The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Black Friday participation among consumers in the Netherlands 2023
In 2023, about a third of consumers in the Netherlands were planning to shop during Black Friday. Despite the rise of Green Friday, an event focused on ethical and sustainable consumption of goods, the number of people taking advantage of Black Friday in the Netherlands (and worldwide) has also grown.
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Motivaction. (November 14, 2023). Expected share of consumers planning to shop during Black Friday in the Netherlands in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/945506/black-friday-participation-in-the-netherlands/
Motivaction. "Expected share of consumers planning to shop during Black Friday in the Netherlands in 2023." Chart. November 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/945506/black-friday-participation-in-the-netherlands/
Motivaction. (2023). Expected share of consumers planning to shop during Black Friday in the Netherlands in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/945506/black-friday-participation-in-the-netherlands/
Motivaction. "Expected Share of Consumers Planning to Shop during Black Friday in The Netherlands in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Nov 2023, /statistics/945506/black-friday-participation-in-the-netherlands/
Motivaction, Expected share of consumers planning to shop during Black Friday in the Netherlands in 2023 ÌÇÐÄÆƽâ°æ, /statistics/945506/black-friday-participation-in-the-netherlands/ (last visited July 21, 2026)
Expected share of consumers planning to shop during Black Friday in the Netherlands in 2023 [Graph], Motivaction, November 14, 2023. [Online]. Available: /statistics/945506/black-friday-participation-in-the-netherlands/
