* Total number of survey respondents: 1,387. 1,276 respondents were part of the I&O Research Panel, while 111 respondents participated via PanelClix.
The source asked respondents if they agreed with the following statement: Because of Black Friday, people are more likely to buy things they do not need.
Citation formats
Dutch shoppers who feel Black Friday causes people to make unnecessary purchases 2022
According to a survey conducted in late 2022, some **** of consumers in the Netherlands agreed with the statement that Black Friday makes people more likely to buy products they do not need. Less than **** percent of Dutch survey respondents disagreed with the statement.
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I&O Research. (November 21, 2022). Consumers who believe Black Friday makes people more likely to buy things they generally do not need in the Netherlands in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1424266/black-friday-and-compulsive-shopping-nl/
I&O Research. "Consumers who believe Black Friday makes people more likely to buy things they generally do not need in the Netherlands in 2022." Chart. November 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1424266/black-friday-and-compulsive-shopping-nl/
I&O Research. (2022). Consumers who believe Black Friday makes people more likely to buy things they generally do not need in the Netherlands in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1424266/black-friday-and-compulsive-shopping-nl/
I&O Research. "Consumers Who Believe Black Friday Makes People More Likely to Buy Things They Generally Do Not Need in The Netherlands in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2022, /statistics/1424266/black-friday-and-compulsive-shopping-nl/
I&O Research, Consumers who believe Black Friday makes people more likely to buy things they generally do not need in the Netherlands in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1424266/black-friday-and-compulsive-shopping-nl/ (last visited July 23, 2026)
Consumers who believe Black Friday makes people more likely to buy things they generally do not need in the Netherlands in 2022 [Graph], I&O Research, November 21, 2022. [Online]. Available: /statistics/1424266/black-friday-and-compulsive-shopping-nl/
