In 2023, approximately half of consumers surveyed in the Netherlands expected to buy something during the Black Friday holiday sales event. One year earlier, just under ** percent of surveyed shoppers had bought goods. Awareness and interest in the event has grown significantly compared to five years ago, as less than ** percent of Dutch consumers had bought anything during Black Friday in 2018.
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ABN AMRO. (November 15, 2023). Share of consumers who made purchases during Black Friday in the Netherlands from 2018 to 2022, with a projection for 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1313226/consumers-who-made-purchases-during-black-friday-nl/
ABN AMRO. "Share of consumers who made purchases during Black Friday in the Netherlands from 2018 to 2022, with a projection for 2023." Chart. November 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1313226/consumers-who-made-purchases-during-black-friday-nl/
ABN AMRO. (2023). Share of consumers who made purchases during Black Friday in the Netherlands from 2018 to 2022, with a projection for 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1313226/consumers-who-made-purchases-during-black-friday-nl/
ABN AMRO. "Share of Consumers Who Made Purchases during Black Friday in The Netherlands from 2018 to 2022, with a Projection for 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2023, /statistics/1313226/consumers-who-made-purchases-during-black-friday-nl/
ABN AMRO, Share of consumers who made purchases during Black Friday in the Netherlands from 2018 to 2022, with a projection for 2023 ÌÇÐÄÆƽâ°æ, /statistics/1313226/consumers-who-made-purchases-during-black-friday-nl/ (last visited July 28, 2026)
Share of consumers who made purchases during Black Friday in the Netherlands from 2018 to 2022, with a projection for 2023 [Graph], ABN AMRO, November 15, 2023. [Online]. Available: /statistics/1313226/consumers-who-made-purchases-during-black-friday-nl/
