Black Friday e-commerce in Brazil – statistics & facts
In Brazil, e-commerce on Black Friday continues to grow. The revenue generated from online shopping on that date nearly doubled between 2017 and 2020, when it surpassed four billion Brazilian reals (around 750 million U.S. dollars at November 27, 2020 exchange rates). In a year marked by COVID-19’s boost to e-commerce, Brazilian Black Friday’s digital sales had an annual growth rate of 25 percent, the highest since 2014. These historical accolades placed the day as the second online shopping season in Brazil in terms of revenue in 2020, only behind Lovers’ Day and ahead of heavyweights such as Christmas, Mother’s Day, and Father’s Day.
