* Total number of survey respondents: 1,387. 1,276 respondents were part of the I&O Research Panel, while 111 respondents participated via PanelClix.
The source asked respondents if they agreed with the following statement: Because of Black Friday, I am more likely to buy products I actually do not need.
Citation formats
Dutch shoppers who feel Black Friday causes them to make unnecessary purchases 2022
The vast majority of shoppers in the Netherlands do not believe the Black Friday sales event makes or has made them more likely to buy goods they do not actually need. Only just over ** percent of surveyed Dutch consumers felt like this has happened to them.
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I&O Research. (November 21, 2022). Consumers who believe Black Friday makes them more likely to buy things they generally do not need in the Netherlands in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1424276/black-friday-and-compulsive-shopping-netherlands/
I&O Research. "Consumers who believe Black Friday makes them more likely to buy things they generally do not need in the Netherlands in 2022." Chart. November 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1424276/black-friday-and-compulsive-shopping-netherlands/
I&O Research. (2022). Consumers who believe Black Friday makes them more likely to buy things they generally do not need in the Netherlands in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1424276/black-friday-and-compulsive-shopping-netherlands/
I&O Research. "Consumers Who Believe Black Friday Makes Them More Likely to Buy Things They Generally Do Not Need in The Netherlands in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2022, /statistics/1424276/black-friday-and-compulsive-shopping-netherlands/
I&O Research, Consumers who believe Black Friday makes them more likely to buy things they generally do not need in the Netherlands in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1424276/black-friday-and-compulsive-shopping-netherlands/ (last visited July 24, 2026)
Consumers who believe Black Friday makes them more likely to buy things they generally do not need in the Netherlands in 2022 [Graph], I&O Research, November 21, 2022. [Online]. Available: /statistics/1424276/black-friday-and-compulsive-shopping-netherlands/
