According to a survey conducted in late 2022, approximately ** percent of consumers in the Netherlands agreed with the statement that Black Friday is an antiquated tradition. Less than a third of Dutch shoppers disagreed with that notion.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
I&O Research. (November 21, 2022). Consumers who believe Black Friday is an outdated concept in the Netherlands in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1424109/black-friday-out-of-style-opinions-netherlands/
I&O Research. "Consumers who believe Black Friday is an outdated concept in the Netherlands in 2022." Chart. November 21, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1424109/black-friday-out-of-style-opinions-netherlands/
I&O Research. (2022). Consumers who believe Black Friday is an outdated concept in the Netherlands in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1424109/black-friday-out-of-style-opinions-netherlands/
I&O Research. "Consumers Who Believe Black Friday Is An Outdated Concept in The Netherlands in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Nov 2022, /statistics/1424109/black-friday-out-of-style-opinions-netherlands/
I&O Research, Consumers who believe Black Friday is an outdated concept in the Netherlands in 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1424109/black-friday-out-of-style-opinions-netherlands/ (last visited August 01, 2026)
Consumers who believe Black Friday is an outdated concept in the Netherlands in 2022 [Graph], I&O Research, November 21, 2022. [Online]. Available: /statistics/1424109/black-friday-out-of-style-opinions-netherlands/