* Total number of survey respondents: 1,387. 1,276 respondents were part of the I&O Research Panel, while 111 respondents participated via PanelClix.
The source asked respondents if they agreed with the following statement: It is nice that there is a day, like Black Friday, for buying things at a discounted price.
Citation formats
Dutch shoppers who like having a sales occasion like Black Friday 2022
Opinions on the existence of Black Friday were fairly divisive among consumers in the Netherlands in 2022. Just over a third of Dutch shoppers said it was nice to have an event like Black Friday for buying items at discounted rates. About in ** survey respondents disagreed with that statement, while another in ** were neutral on the matter.
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I&O Research. (November 21, 2022). Consumers who like having a day such as Black Friday for buying discounted goods in the Netherlands in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1424281/popularity-of-black-friday-netherlands/
I&O Research. "Consumers who like having a day such as Black Friday for buying discounted goods in the Netherlands in 2022." Chart. November 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1424281/popularity-of-black-friday-netherlands/
I&O Research. (2022). Consumers who like having a day such as Black Friday for buying discounted goods in the Netherlands in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1424281/popularity-of-black-friday-netherlands/
I&O Research. "Consumers Who like Having a Day Such as Black Friday for Buying Discounted Goods in The Netherlands in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2022, /statistics/1424281/popularity-of-black-friday-netherlands/
I&O Research, Consumers who like having a day such as Black Friday for buying discounted goods in the Netherlands in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1424281/popularity-of-black-friday-netherlands/ (last visited July 24, 2026)
Consumers who like having a day such as Black Friday for buying discounted goods in the Netherlands in 2022 [Graph], I&O Research, November 21, 2022. [Online]. Available: /statistics/1424281/popularity-of-black-friday-netherlands/
