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Number of media placements of fashion, lifestyle, and beauty (FLB) brands on Instagram worldwide in 1st half 2023, by subsector (in 1,000s)

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Source

Release date

October 2023

Region

Worldwide

Survey time period

January to June 2023

Supplementary notes

Media placement: social media posts, media articles, or blog posts which mention the brand.
- online: any online article is a placement. Each element of a gallery can also be a placement. If an article is present in several sections of a media, it is counted once. If it appears in different media, it can be counted several times.
- social: any post from YouTube, IG, FB, TW is counted as a placement.
- print: any article is a placement, which can contain several references.

Citation formats

Number of FLB media placements on Instagram worldwide 2023, by subsector

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 15, 2023
In the first half of 2023, fashion brands attracted *** million media placements on Instagram. That is the highest number among the fashion, lifestyle, and beauty (FLB) subsectors presented. Beauty followed with *** thousand media placements.
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Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
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