| Characteristic | Number of Instagram posts per week |
|---|---|
| Sports teams | 19.8 |
| Media | 13 |
| Health & beauty | 6 |
| Retail | 5.6 |
| Fashion | 5.2 |
| Home decor | 4.7 |
| Influencers | 4.5 |
| Total | 4.5 |
| Financial services | 4.3 |
| Nonprofits | 4.2 |
| Higher ed | 4.1 |
| Travel | 3.6 |
| Alcohol | 2.9 |
| Food & beverage | 2.8 |
| Tech & software | 2.8 |
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Source
Source
Release date
February 2025
More information
Region
Worldwide
Survey time period
2024
Supplementary notes
According to the source: "we provide a representative sample of organic and paid posts from national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and X as of January 2023, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and X followers of 1,000 as of the same date."
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