* Forecast. Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various forms of advertising on those platforms; excludes spending by marketers that goes toward developing or maintaining an Instagram presence; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.
The net advertising revenue of Instagram Stories worldwide was expected to amount to billion U.S. dollars in 2021, marking an increase from the previous year's value of *** billion. Instagram Stories ad revenue was expected to further increase over the following two years, reaching a projected billion dollars in 2023.
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Hootsuite. (February 24, 2022). Net Instagram Stories advertising revenue worldwide from 2019 to 2023 (in billion U.S. dollars ) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1270009/instagram-stories-ad-revenue-worldwide/
Hootsuite. "Net Instagram Stories advertising revenue worldwide from 2019 to 2023 (in billion U.S. dollars )." Chart. February 24, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1270009/instagram-stories-ad-revenue-worldwide/
Hootsuite. (2022). Net Instagram Stories advertising revenue worldwide from 2019 to 2023 (in billion U.S. dollars ). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1270009/instagram-stories-ad-revenue-worldwide/
Hootsuite. "Net Instagram Stories Advertising Revenue Worldwide from 2019 to 2023 (in Billion U.S. Dollars )." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Feb 2022, /statistics/1270009/instagram-stories-ad-revenue-worldwide/
Hootsuite, Net Instagram Stories advertising revenue worldwide from 2019 to 2023 (in billion U.S. dollars ) ÌÇÐÄÆÆ½â°æ, /statistics/1270009/instagram-stories-ad-revenue-worldwide/ (last visited July 27, 2026)
Net Instagram Stories advertising revenue worldwide from 2019 to 2023 (in billion U.S. dollars ) [Graph], Hootsuite, February 24, 2022. [Online]. Available: /statistics/1270009/instagram-stories-ad-revenue-worldwide/