According to a survey conducted among marketers worldwide in August 2023, ** percent of respondents said they trusted LinkedIn to deliver a positive return on investment (ROI) for their company. Instagram was cited by ** percent of respondents, while WhatsApp rounded out the top three with ** percent. Conversely, ** percent of respondents stated they did not trust X (formerly Twitter) to provide a positive ROI.
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eMarketer. (May 14, 2024). Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1485467/social-media-platforms-positive-return-on-investment/
eMarketer. "Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023." Chart. May 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1485467/social-media-platforms-positive-return-on-investment/
eMarketer. (2024). Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1485467/social-media-platforms-positive-return-on-investment/
eMarketer. "Social Media Platforms Most Trusted to Deliver a Positive Return on Investment (Roi) by Marketers Worldwide as of August 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 May 2024, /statistics/1485467/social-media-platforms-positive-return-on-investment/
eMarketer, Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023 ÌÇÐÄÆƽâ°æ, /statistics/1485467/social-media-platforms-positive-return-on-investment/ (last visited July 25, 2026)
Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023 [Graph], eMarketer, May 14, 2024. [Online]. Available: /statistics/1485467/social-media-platforms-positive-return-on-investment/
