Average influencer fraud rates (ER) worldwide had decreased gradually since 2019. The fraud rate was about ** percent in 2019, only to drop to ** percent four years later, in 2022 and then raised back again in 2023, to percent on average. The influencer fraud rates are based on buying followers, likes and comments, stories views, and comment pods.
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HypeAuditor. (March 13, 2024). Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1396109/average-fraud-rate-influencers/
HypeAuditor. "Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023." Chart. March 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1396109/average-fraud-rate-influencers/
HypeAuditor. (2024). Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1396109/average-fraud-rate-influencers/
HypeAuditor. "Average Ad Fraud Rates of Instagram Influencers Worldwide from 2019 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2024, /statistics/1396109/average-fraud-rate-influencers/
HypeAuditor, Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1396109/average-fraud-rate-influencers/ (last visited July 22, 2026)
Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023 [Graph], HypeAuditor, March 13, 2024. [Online]. Available: /statistics/1396109/average-fraud-rate-influencers/
