As of October 2024, the average engagement rate for posts on Instagram business profiles was **** percent. Carousels (posts with multiple images or videos) generated the highest engagement, with an interaction rate of *** percent. These figures represent the combined number of likes and comments on a post relative to the account’s total followers at the time of publication.
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We Are Social, & Hootsuite, & DataReportal. (October 15, 2025). Average Instagram follower engagement with selected post types worldwide as of October 2025, by post type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/253704/instagram-adoption-curve-of-leading-brands/
We Are Social, und Hootsuite, und DataReportal. "Average Instagram follower engagement with selected post types worldwide as of October 2025, by post type." Chart. October 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/253704/instagram-adoption-curve-of-leading-brands/
We Are Social, Hootsuite, DataReportal. (2025). Average Instagram follower engagement with selected post types worldwide as of October 2025, by post type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/253704/instagram-adoption-curve-of-leading-brands/
We Are Social, and Hootsuite, and DataReportal. "Average Instagram Follower Engagement with Selected Post Types Worldwide as of October 2025, by Post Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2025, /statistics/253704/instagram-adoption-curve-of-leading-brands/
We Are Social & Hootsuite & DataReportal, Average Instagram follower engagement with selected post types worldwide as of October 2025, by post type ÌÇÐÄÆƽâ°æ, /statistics/253704/instagram-adoption-curve-of-leading-brands/ (last visited July 26, 2026)
Average Instagram follower engagement with selected post types worldwide as of October 2025, by post type [Graph], We Are Social, & Hootsuite, & DataReportal, October 15, 2025. [Online]. Available: /statistics/253704/instagram-adoption-curve-of-leading-brands/
