The source defines an influencer as an account with more than 1,000 followers. The source defines earned media value (EMV) as the value received for every one U.S. dollar paid for Instagram influencers' promotion.
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EMV of Instagram influencer posts worldwide in 2023, by followers
The average minimum earned media value (EMV) per post of Instagram mega-influencers with more than 1,000,000 followers worldwide was U.S. dollars in 2023. The average minimum EMV per post of macro-influencers with ** to 1,000,000 followers was *** U.S. dollars, while the average maximum price was * U.S. dollars.
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HypeAuditor. (January 18, 2024). Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1251046/emv-per-post-instagram-influencers-worldwide/
HypeAuditor. "Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers (in U.S. dollars)." Chart. January 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1251046/emv-per-post-instagram-influencers-worldwide/
HypeAuditor. (2024). Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1251046/emv-per-post-instagram-influencers-worldwide/
HypeAuditor. "Average Earned Media Value (Emv) of Instagram Influencer Posts Worldwide in 2023, by Number of Followers (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jan 2024, /statistics/1251046/emv-per-post-instagram-influencers-worldwide/
HypeAuditor, Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1251046/emv-per-post-instagram-influencers-worldwide/ (last visited July 24, 2026)
Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers (in U.S. dollars) [Graph], HypeAuditor, January 18, 2024. [Online]. Available: /statistics/1251046/emv-per-post-instagram-influencers-worldwide/
