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Share of media buys involving attention-based metrics according to advertisers worldwide in 2023

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Sources

Release date

September 2023

Region

Worldwide

Survey time period

February 2023

Number of respondents

>800

Citation formats

Share of media buys involving attention-based metrics worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 22, 2024
During a global 2023 survey, **** percent of responding advertisers stated that most of their media buys in 2023 would involve attention-based metrics; **** percent said that some of the buys would involve attention metrics.
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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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