Advertising professionals who influence advertising decisions
Supplementary notes
Question: For what types of advertising do you or your clients intend to measure attention in the next 12 months?
Respondents work in brands/advertisers, media or creative agencies, media owners,
intermediaries (e.g. DSP, SSP, ad network), research/measurement vendor or data providers. 70% have more than 5 years’ experience in digital media.
Citation formats
Ad formats intended to measure ad attention Australia 2022
According to a survey of 2022, ** percent of respondents answered that the digital display (static) on mobile was the most popular advertising format. It was used by those who had an intention to measure ad attention for campaigns in the next 12 months in Australia. The source revealed that ad attention measurement is mostly being seen as a way to gain insight for media planning decisions or changes.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Australia. (October 5, 2022). Advertising formats where ad attention is intended to be measured in Australia in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/
IAB Australia. "Advertising formats where ad attention is intended to be measured in Australia in 2022." Chart. October 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/
IAB Australia. (2022). Advertising formats where ad attention is intended to be measured in Australia in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/
IAB Australia. "Advertising Formats Where Ad Attention Is Intended to Be Measured in Australia in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Oct 2022, /statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/
IAB Australia, Advertising formats where ad attention is intended to be measured in Australia in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/ (last visited July 28, 2026)
Advertising formats where ad attention is intended to be measured in Australia in 2022 [Graph], IAB Australia, October 5, 2022. [Online]. Available: /statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/
