Advertising professionals who influence advertising decisions
Supplementary notes
Question: How do you or your clients intend using the data and insight provided by attention measurement in the next 12 months?
Respondents work in brands/advertisers, media or creative agencies, media owners,
intermediaries (e.g. DSP, SSP, ad network), research/measurement vendor or data providers. 70% have more than 5 years’ experience in digital media.
Citation formats
Intended uses of ad attention measurement in Australia 2022
According to a survey of 2022, ** percent of respondents shared that they intend to use ad attention measurement for media planning decisions or changes in Australia. The source also revealed that the digital display (static) on mobile was the most popular advertising format to measure ad attention for campaigns.
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IAB Australia. (October 5, 2022). Intended uses of ad attention measurement in Australia in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1360094/australia-intended-uses-of-ad-attention-measurement/
IAB Australia. "Intended uses of ad attention measurement in Australia in 2022." Chart. October 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1360094/australia-intended-uses-of-ad-attention-measurement/
IAB Australia. (2022). Intended uses of ad attention measurement in Australia in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1360094/australia-intended-uses-of-ad-attention-measurement/
IAB Australia. "Intended Uses of Ad Attention Measurement in Australia in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Oct 2022, /statistics/1360094/australia-intended-uses-of-ad-attention-measurement/
IAB Australia, Intended uses of ad attention measurement in Australia in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1360094/australia-intended-uses-of-ad-attention-measurement/ (last visited July 31, 2026)
Intended uses of ad attention measurement in Australia in 2022 [Graph], IAB Australia, October 5, 2022. [Online]. Available: /statistics/1360094/australia-intended-uses-of-ad-attention-measurement/
