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Share of consumers that have loyalty cards in selected European countries in 2016

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Source

Release date

December 2016

Region

Europe

Survey time period

March 1-23, 2016

Number of respondents

30,000*

Method of interview

Online survey

Supplementary notes

* Findings are based on a survey of more than 30,000 respondents with online access in 63 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America.

Citation formats

Loyalty card uptake among consumers in selected European countries 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 8, 2018
This statistic shows the results of a survey in which consumers in selected European countries were asked whether they have loyalty cards. In Finland ** percent of respondents said they are a member of a loyalty scheme, around * percent more than those surveyed in Lithuania, Great Britain and Slovenia, where the figure was ** percent.
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