According to a 2025 survey on digital usage in Hong Kong, seven in ten internet users reported using social media platforms to find information about brands and products. Around 12 percent of the respondents went to question-and-answer sites for product research.
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We Are Social, & Meltwater, & DataReportal. (November 5, 2025). Share of internet users using social media for brand and product research in Hong Kong as of 2nd quarter 2025, by platform type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1453645/hong-kong-social-media-usage-for-brand-research-by-platform-type/
We Are Social, und Meltwater, und DataReportal. "Share of internet users using social media for brand and product research in Hong Kong as of 2nd quarter 2025, by platform type." Chart. November 5, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1453645/hong-kong-social-media-usage-for-brand-research-by-platform-type/
We Are Social, Meltwater, DataReportal. (2025). Share of internet users using social media for brand and product research in Hong Kong as of 2nd quarter 2025, by platform type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1453645/hong-kong-social-media-usage-for-brand-research-by-platform-type/
We Are Social, and Meltwater, and DataReportal. "Share of Internet Users Using Social Media for Brand and Product Research in Hong Kong as of 2nd Quarter 2025, by Platform Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Nov 2025, /statistics/1453645/hong-kong-social-media-usage-for-brand-research-by-platform-type/
We Are Social & Meltwater & DataReportal, Share of internet users using social media for brand and product research in Hong Kong as of 2nd quarter 2025, by platform type ÌÇÐÄÆÆ½â°æ, /statistics/1453645/hong-kong-social-media-usage-for-brand-research-by-platform-type/ (last visited July 31, 2026)
Share of internet users using social media for brand and product research in Hong Kong as of 2nd quarter 2025, by platform type [Graph], We Are Social, & Meltwater, & DataReportal, November 5, 2025. [Online]. Available: /statistics/1453645/hong-kong-social-media-usage-for-brand-research-by-platform-type/