During a survey carried out among consumers in the United States in April 2023, around ** percent of respondents who said they had bought a product made and released by an influencer stated that they had bought influencer-made merchandise. Another ** percent said they purchased beauty products released by influencers.
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The Influencer Marketing Factory. (April 10, 2023). Types of products made by influencers that consumers bought in the United States as of April 2023, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1396264/consumer-purchase-influencer-product-usa/
The Influencer Marketing Factory. "Types of products made by influencers that consumers bought in the United States as of April 2023, by category." Chart. April 10, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1396264/consumer-purchase-influencer-product-usa/
The Influencer Marketing Factory. (2023). Types of products made by influencers that consumers bought in the United States as of April 2023, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1396264/consumer-purchase-influencer-product-usa/
The Influencer Marketing Factory. "Types of Products Made by Influencers That Consumers Bought in The United States as of April 2023, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Apr 2023, /statistics/1396264/consumer-purchase-influencer-product-usa/
The Influencer Marketing Factory, Types of products made by influencers that consumers bought in the United States as of April 2023, by category ÌÇÐÄÆÆ½â°æ, /statistics/1396264/consumer-purchase-influencer-product-usa/ (last visited July 26, 2026)
Types of products made by influencers that consumers bought in the United States as of April 2023, by category [Graph], The Influencer Marketing Factory, April 10, 2023. [Online]. Available: /statistics/1396264/consumer-purchase-influencer-product-usa/