Information included in a social media ad that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023, by gender
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During an October 2023 survey, *** percent of responding female consumers from the United States said that influencer recommendations in a social media ad would be the most influential factor in their decision to make a purchase. Product reviews ranked first, named by ** percent of responding women.
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DISQO. (February 29, 2024). Information included in a social media ad that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1479933/important-information-social-media-ads-gender-usa/
DISQO. "Information included in a social media ad that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023, by gender." Chart. February 29, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1479933/important-information-social-media-ads-gender-usa/
DISQO. (2024). Information included in a social media ad that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1479933/important-information-social-media-ads-gender-usa/
DISQO. "Information Included in a Social Media Ad That Was Deemed The Most Influential in Consumer Decisions to Make a Purchase in The United States as of October 2023, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Feb 2024, /statistics/1479933/important-information-social-media-ads-gender-usa/
DISQO, Information included in a social media ad that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1479933/important-information-social-media-ads-gender-usa/ (last visited August 01, 2026)
Information included in a social media ad that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023, by gender [Graph], DISQO, February 29, 2024. [Online]. Available: /statistics/1479933/important-information-social-media-ads-gender-usa/