Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."
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Reasons for not following virtual influencers in the U.S. 2022
During a survey carried out among consumers in the United States in March 2022, 51.4 percent of respondents who said they did not follow any virtual influencer - defined as a digital character designed to simulate human qualities and influence people's decisions - said they did so because they were not interested. Real influencers were preferred by 24.5 percent of respondents, while 24.1 percent said they were not aware that virtual influencers existed.
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The Influencer Marketing Factory. (March 29, 2022). Reasons why consumers do not follow virtual influencers in the United States as of March 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Reasons why consumers do not follow virtual influencers in the United States as of March 2022." Chart. March 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
The Influencer Marketing Factory. (2022). Reasons why consumers do not follow virtual influencers in the United States as of March 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Reasons Why Consumers Do Not Follow Virtual Influencers in The United States as of March 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Mar 2022, /statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
The Influencer Marketing Factory, Reasons why consumers do not follow virtual influencers in the United States as of March 2022 ÌÇÐÄÆƽâ°æ, /statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/ (last visited July 28, 2026)
Reasons why consumers do not follow virtual influencers in the United States as of March 2022 [Graph], The Influencer Marketing Factory, March 29, 2022. [Online]. Available: /statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
