Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."
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Consumers who bought a product/service promoted by virtual influencers U.S. 2022
During a survey carried out among consumers in the United States in March 2022, 35 percent of respondents said they had purchased a product or service promoted by a virtual influencer, while 65 percent of respondents said they had not done so.
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The Influencer Marketing Factory. (March 29, 2022). Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1300319/consumers-bought-products-promoted-virtual-influencers-us/
The Influencer Marketing Factory. "Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022." Chart. March 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1300319/consumers-bought-products-promoted-virtual-influencers-us/
The Influencer Marketing Factory. (2022). Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1300319/consumers-bought-products-promoted-virtual-influencers-us/
The Influencer Marketing Factory. "Share of Consumers Who Bought a Product or Service Promoted by a Virtual Influencer in The United States as of March 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Mar 2022, /statistics/1300319/consumers-bought-products-promoted-virtual-influencers-us/
The Influencer Marketing Factory, Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022 ÌÇÐÄÆƽâ°æ, /statistics/1300319/consumers-bought-products-promoted-virtual-influencers-us/ (last visited July 27, 2026)
Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022 [Graph], The Influencer Marketing Factory, March 29, 2022. [Online]. Available: /statistics/1300319/consumers-bought-products-promoted-virtual-influencers-us/
