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Share of mothers and fathers living with children in the United States agreeing to statements about online shopping as of 2025

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Sources

Release date

August 2025

Region

United States

Survey time period

April 2024 to March 2025

Number of respondents

1,887 (mothers) / 1,309 (fathers) 1887 1,887 mothers / 1,309 fathers

Age group

18-64 years

Special properties

Mothers and fathers living with children

Method of interview

Online survey

Supplementary notes

Original question: Which of these statements about online shopping do you agree with? (multi-pick) 

Citation formats

Mothers and fathers on statements about online shopping in the United States 2025

Published by
F. Watty,
Aug 21, 2025

Mothers and fathers living with children in the United States were equally likely to do research on the internet before planning a major purchase as of 2025. On the other hand, mothers were more likely than fathers to find customer reviews on the internet helpful. ** percent of mothers did so, compared to only ** percent of fathers. Around ** percent of fathers and ** percent of mothers wanted to physically see and touch an item before purchasing it. 

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