among IPRN members in Brazil, Canada, Chile, Colombia, Czechia, Denmark, France, Germany, India, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Puerto Rico, Spain, Sweden, the United Kingdom, and the United States
Supplementary notes
The source does not specify the number of respondents or the type of the survey.
Citation formats
Top challenges to the public relations industry according to PR firms worldwide 2025
During an early 2025 global survey among public relations (PR) firms, ** percent of participants included clients' confidence to invest due to an uncertain economic outlook among the biggest challenges for the PR industry. Implementation of new disciplines and/or technologies ranked second, selected by ** percent of respondents. According to the same study, corporate reputation was among the biggest opportunities for PR firms worldwide that year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IPRN. (March 13, 2025). Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1394391/top-challenges-pr-firms-worldwide/
IPRN. "Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2025." Chart. March 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1394391/top-challenges-pr-firms-worldwide/
IPRN. (2025). Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1394391/top-challenges-pr-firms-worldwide/
IPRN. "Leading Challenges to The Public Relations (Pr) Industry According to Pr Firms Worldwide as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2025, /statistics/1394391/top-challenges-pr-firms-worldwide/
IPRN, Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1394391/top-challenges-pr-firms-worldwide/ (last visited July 25, 2026)
Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2025 [Graph], IPRN, March 13, 2025. [Online]. Available: /statistics/1394391/top-challenges-pr-firms-worldwide/
