among IPRN members in Brazil, Canada, Chile, Colombia, Czechia, Denmark, France, Germany, India, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Puerto Rico, Spain, Sweden, the United Kingdom, and the United States
Supplementary notes
The source does not specify the number of respondents or the type of the survey.
Citation formats
Leading areas in which public relations (PR) firms expected to invest worldwide 2025
An early 2025 global survey asked public relations (PR) firms in which areas they expected to invest that year. Creativity ranked first, cited by ** percent of respondents. Around ** percent selected staff training and retention and employee engagement, same share obtained by owned communication and marketing. Conversely, according to the same study, talent retention and attraction ranked among the leading challenges to PR firms worldwide that year.
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IPRN. (March 13, 2025). Leading areas in which public relations (PR) firms expected to invest worldwide as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1394387/areas-investments-pr-firms-worldwide/
IPRN. "Leading areas in which public relations (PR) firms expected to invest worldwide as of January 2025." Chart. March 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1394387/areas-investments-pr-firms-worldwide/
IPRN. (2025). Leading areas in which public relations (PR) firms expected to invest worldwide as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1394387/areas-investments-pr-firms-worldwide/
IPRN. "Leading Areas in Which Public Relations (Pr) Firms Expected to Invest Worldwide as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2025, /statistics/1394387/areas-investments-pr-firms-worldwide/
IPRN, Leading areas in which public relations (PR) firms expected to invest worldwide as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1394387/areas-investments-pr-firms-worldwide/ (last visited August 04, 2026)
Leading areas in which public relations (PR) firms expected to invest worldwide as of January 2025 [Graph], IPRN, March 13, 2025. [Online]. Available: /statistics/1394387/areas-investments-pr-firms-worldwide/
