* Number of respondents between 2025 and 2026. In 2024, the sources interviewed 3,379 companies; in 2023, 4,457 companies; in 2021/2022, 4,064 companies; and in 2019, 7,000 companies.
Data preceding 2025 retrieved from earlier releases.
Citation formats
Share of companies on social networks in Brazil 2019-2026, by selected platform
During a survey conducted among companies in Brazil between February 2025 and January 2026, around ** percent reported having an account on messenger apps like WhatsApp and/or Telegram. About five years earlier, in 2019, the share stood at ** percent. Meanwhile, the percentage of companies on X, formerly known as Twitter decreased by **** percentage points from the previous survey period. Within the same period, the share of Brazilian companies paying for online ads rose **** percentage points to ** percent.
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CETIC. (June 12, 2026). Percentage of companies with social network profiles or accounts in Brazil from 2019 to 2026, by selected platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1386046/percentage-companies-social-network-profiles-platform-brazil/
CETIC. "Percentage of companies with social network profiles or accounts in Brazil from 2019 to 2026, by selected platform." Chart. June 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1386046/percentage-companies-social-network-profiles-platform-brazil/
CETIC. (2026). Percentage of companies with social network profiles or accounts in Brazil from 2019 to 2026, by selected platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1386046/percentage-companies-social-network-profiles-platform-brazil/
CETIC. "Percentage of Companies with Social Network Profiles or Accounts in Brazil from 2019 to 2026, by Selected Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2026, /statistics/1386046/percentage-companies-social-network-profiles-platform-brazil/
CETIC, Percentage of companies with social network profiles or accounts in Brazil from 2019 to 2026, by selected platform ÌÇÐÄÆƽâ°æ, /statistics/1386046/percentage-companies-social-network-profiles-platform-brazil/ (last visited July 31, 2026)
Percentage of companies with social network profiles or accounts in Brazil from 2019 to 2026, by selected platform [Graph], CETIC, June 12, 2026. [Online]. Available: /statistics/1386046/percentage-companies-social-network-profiles-platform-brazil/
