As of the second quarter of 2025, the most common type of social media account followed by internet users in Brazil were closer contacts like friends, family, and people they knew - about 60.3 percent of the Brazilian online users did so. Influencers and experts were the second most followed type of social media accounts in the country, with approximately 40.4 percent of internet users in Brazil following such accounts, with a similar number of respondents who claimed to follow bands, singers, and musicians.
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DataReportal, & We Are Social, & Meltwater. (November 8, 2025). Main types of social media accounts followed by internet users in Brazil as of 2nd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1307692/social-media-account-types-followed-brazil/
DataReportal, und We Are Social, und Meltwater. "Main types of social media accounts followed by internet users in Brazil as of 2nd quarter 2025." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1307692/social-media-account-types-followed-brazil/
DataReportal, We Are Social, Meltwater. (2025). Main types of social media accounts followed by internet users in Brazil as of 2nd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1307692/social-media-account-types-followed-brazil/
DataReportal, and We Are Social, and Meltwater. "Main Types of Social Media Accounts Followed by Internet Users in Brazil as of 2nd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/1307692/social-media-account-types-followed-brazil/
DataReportal & We Are Social & Meltwater, Main types of social media accounts followed by internet users in Brazil as of 2nd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1307692/social-media-account-types-followed-brazil/ (last visited July 30, 2026)
Main types of social media accounts followed by internet users in Brazil as of 2nd quarter 2025 [Graph], DataReportal, & We Are Social, & Meltwater, November 8, 2025. [Online]. Available: /statistics/1307692/social-media-account-types-followed-brazil/
