Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates. Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Digital Market Outlook: social media users in Brazil 2018-2029, by platform
The reach of social networks in Brazil is forecast to experience significant growth in all segments in 2028. Particularly striking is the exceptionally strong increase of the segment Instagram towards the end of the forecast period, which is predicted to reach over *** million users by 2029. Find further statistics on other topics such as a comparison of the social network reach in Spain and a comparison of the ad spending in the world.
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ÌÇÐÄÆƽâ°æ. (October 30, 2024). Number of users of selected social media platforms in Brazil from 2018 to 2029, by platform (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1346220/social-media-users-brazil-by-platform/
ÌÇÐÄÆƽâ°æ. "Number of users of selected social media platforms in Brazil from 2018 to 2029, by platform (in millions)." Chart. October 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1346220/social-media-users-brazil-by-platform/
ÌÇÐÄÆƽâ°æ. (2024). Number of users of selected social media platforms in Brazil from 2018 to 2029, by platform (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1346220/social-media-users-brazil-by-platform/
ÌÇÐÄÆƽâ°æ. "Number of Users of Selected Social Media Platforms in Brazil from 2018 to 2029, by Platform (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2024, /statistics/1346220/social-media-users-brazil-by-platform/
ÌÇÐÄÆƽâ°æ, Number of users of selected social media platforms in Brazil from 2018 to 2029, by platform (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1346220/social-media-users-brazil-by-platform/ (last visited July 14, 2026)
Number of users of selected social media platforms in Brazil from 2018 to 2029, by platform (in millions) [Graph], ÌÇÐÄÆƽâ°æ, October 30, 2024. [Online]. Available: /statistics/1346220/social-media-users-brazil-by-platform/
