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Share of internet users who have purchased a product or services recommended by a digital influencer in Brazil as of November 2021

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Sources

Release date

February 2022

Region

Brazil

Survey time period

October 29 to November 3, 2021

Number of respondents

1,500 respondents

Supplementary notes

* Figure for "has not purchased" calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source.

Citation formats

Effectiveness of influencer marketing in Brazil 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 16, 2022
During a survey carried out in Brazil in late 2021, ** percent of responding internet users stated that they had purchased a product or a service recommended by a digital influencer. When it comes to Brazilian Instagram influencers, most fall into the 'lifestyle' category, followed by 'beauty' and 'family.'
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